By Mikael Klintman

This publication develops a groundbreaking, novel method of analyzing moral client behaviour from the viewpoint of evolutionary concept, illustrating the deeply rooted potentials and boundaries inside of society for lowering environmental damage.

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Additional info for Citizen-Consumers and Evolution: Reducing Environmental Harm through Our Social Motivation

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As we will see, there are different notions as to what these interests might be. 1 Evolutionary theory and trust In order to elaborate on the social motivation approach as a tool for empirical analysis of citizen-consumers, it would be very useful to have a few concepts that could float above the stiff distinctions between ‘conventional’ social sciences and evolutionary theory, between human nature and culture, and so forth. While preparing to write this book, my idea was to go through the most well-known dualities in social thinking and see if they can be used in the subsequent analysis of this book.

Finally, the general public is asked by the previously mentioned actors and by non-governmental organizations to acquire knowledge of how to reduce negative environmental and social impact as citizens and consumers. However, as mentioned in previous chapters, citizen-consumers are fairly well aware of some major negative impacts of our daily activities. Excessive car use, flights, food waste, and inefficient energy use are a few of the activities that we are aware of, and we know about their connection to pollution as well as the dramatic inequality of basic material resources globally.

As the social psychological theorist George Herbert Mead acknowledged early, Nor is all of human intelligence mental. Not only do our inherited and acquired habits exhibit manners which do not disclose mental operations but a great deal of direct influence lies outside of the processes ordinarily termed ‘thinking’. (Mead, 1938, p. 68) Furthermore, as has been previously pointed out about changes of habits, we tend to follow the habits of people in the groups we belong to or wish to belong to. Habits make us at least partially predictable as humans, a prerequisite for the stability of social collaboration and communities.

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