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Scope of internal analysis There is a danger here that your knowledge is limited or coloured by your functional background or particular career path. Everyone has their own prejudices and you may bring your own to the task. As a result, you may be selective in your choice of data and from whom you seek information. Whether internal or external staff carry out the work, there is a clear need for a systematic approach to the task. At the same time, the aim is not to document current processes in detail for the following reasons: + + Such an approach would be costly, time-consuming and may duplicate existing documentation that is adequate for the purpose.

New technologies and realigned work environments are altering the way companies do business and the relationships between workers and their employers. Full references are provided at the end of the book. Change Management This theme is about the process for change, presenting recommendations and gaining approval for change. As we shall see, this is more than a preliminary step to the real action of implementation. How the programme is sold and agreed at this stage may have profound implications for the success of the project as a whole.

2 The conditions for change Johnson, G. and Scholes, K. (1999) 5th edition, Exploring Corporate Strategy, Prentice Hall Europe This is a classic work on corporate strateby. You may find it useful for future reference. Throughout the text, strategy is seen through three complementary ‘lenses’: ‘design’ (an analytical approach); ‘experience’ (builds on cultural, institutional and cognitive schools of thought); ‘ideas’ (builds on evolutionary and complexity theories). Paton, R. and McCalman, J. (2000) 2nd edition, Change Management: a Guide to Effective Implementation, Sage Publications The second edition of this textbook for change management uses current examples and a more strategic focus to guide students through the issues and processes associated with managing change.

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