By Richard Barrett

Richard Barrett, writer of the best-selling booklet freeing the company Soul, offers his new thinking
Based on his adventure operating with over 1,000 organisations in 32 international locations on cultural transformation for the values-driven association. He offers a complete approach method of cultural transformation, exhibiting agencies how they could switch their tradition to turn into values-driven enterprises that aid their staff, their shoppers, their companions, their leaders, and finally force effectiveness and revenue.

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They can be successful, but in general they are too internally focused and self-absorbed or too rigid and bureaucratic to be market leaders because they are unable to adapt to changing conditions and do not empower employees. There is little enthusiasm among the work force and innovation and creativity are not nurtured. They are often ruled by fear and are not healthy places to work. Employees often feel frustrated and complain about stress. Organizations that focus exclusively on the satisfaction of the higher needs lack the basic business skills necessary to operate effectively.

They support and encourage employees’ activities in the local community by providing time off for employees to do volunteer work and/or making a financial contribution to the charities in which employees are involved. At this level of consciousness, organizations create an environment were employees can excel. The organization supports employees in becoming all they can become both in terms of their professional and their personal growth. Everyone supports everyone else. A precondition for success at this level is developing leaders with a strong sense of empathy.

69–83. 11 12 Building a Values-Driven Organization The Seven Levels of Personal Consciousness Seven well-defined stages can be distinguished in the development of personal consciousness. Each stage focuses on a particular existential need that is inherent to the human condition. The seven existential needs are the principle motivating forces in all human affairs. Individuals grow in consciousness by learning to master the satisfaction of these needs. Individuals who learn how to master all seven needs without harming or hurting others operate from full-spectrum consciousness.

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