By Jonne Ceserani

Innovation, creativity and alter are the lifeblood of industrial yet unlocking the leading edge skill of a firm could be a tough method.

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Extra resources for Big Ideas: Putting the Zest Into Creativity and Innovation at Work

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Behaviours Influencing people’s bodies Actions and reactions taken within the environment What? Capabilities Strategies and states (emotional resources) – influencing people’s minds Give direction to behavioural actions through a mental map, plan or strategy How? Beliefs and values Meanings and what’s important – influencing people’s behaviour Provide the reinforcement, permission and motivation that support or deny capabilities Why? What’s important? Identity Sense of self Determine overall purpose, mission Who?

Discover the capabilities and preferences for behaviour of your people and harness this for the benefit of the organization. com. ᔡ Innovation festivals Get people together in order to explore issues, develop ideas and create solutions. Make them special and often; keep the audience broad; find interesting places to hold them. ᔡ Consumer creativity Involve your customers and consumers directly in helping you to invent strategy, products and services. Bring them into your business and work with them problem solving and creating new solutions.

In setting goals or objectives, people often forget differences in thinking styles: – Some people prefer to think about large goals or the big picture, but when the time comes for action have no idea what to do. – Others are happier thinking about details and may be overwhelmed if a goal is too big. ᔡ In addition, if a goal is too small, it may not provide the motivation to spur someone into action. In this case, it can become important to link the goal to a bigger or more important goal that someone is motivated towards.

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