By Peter Burrows
An insider's examine the inner turmoil at one of many world's best high-tech companies
this can be the interior tale of Hewlett-Packard Company's fight to regain its former glory, and of the high-stakes conflict among CEO Carly Fiorina and family members scion Walter Hewlett over how top to accomplish that target. for many years, HP was once well-known not just for its leading edge items and hovering inventory fee, yet for its egalitarian company tradition and father-knows-best integrity. Backfire explains how the corporate fell on tough instances, recounts the ancient determination that made Fiorina the world's top-ranking woman govt, and brings to existence the backlash that resulted while she attempted to impose her charismatic salesmanship at the getting older icon. best BusinessWeek journalist Peter Burrows offers the dramatic blow-by-blow of Hewlett's attempt to kill Fiorina's so much arguable circulation of all, her $19 billion buy of rival Compaq laptop. Fiorina received by way of a whisker, after the costliest proxy struggle in historical past and a dramatic lawsuit that accused the corporate of illegally solving the vote. This gripping, ongoing tale comprises attention-grabbing personalities and dramatic boardroom and court docket drama.
Peter Burrows (Alameda, CA) has been a expertise reporter for BusinessWeek for 9 years and has coated the HP saga from the beginning. the dept editor for BusinessWeek's laptop assurance, he has been the imperative chronicler of Fiorina's tenure at HP, and has written 3 conceal tales at the topic. He has additionally written quite a few different hide tales, together with seems at Steve Jobs's Apple laptop and sunlight Microsystems' Scott McNealy.
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Additional resources for Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard
Everybody was a 42 long. Carly just didn’t look like the typical Long Liner,” says Frank Lombardi, an AT&T veteran whom Fiorina later worked for. Fiorina quickly made her mark, even among the young hotshots in the management development program. “Carly always stood out. She was smart and confident and outspoken, all at once,” says ADC Telecommunications CEO Richard Roscitt, who came up through the AT&T system with Fiorina. “It didn’t matter who you were, once she made up her mind about something.
This cat and mouse would continue for what seemed like an eternity, as Fiorina refused to be drawn into Neal’s trap. Over and over, she refused to give him the easy answers he could later use against her. Before long, it was unclear who was flustering whom. Fiorina grew more confident, even comfortable enough to make jokes. When the judge asked her to pull her microphone closer, she struggled to make room, given the computer monitor that was perched next to the mike. “We wanted to make you feel at home with computers all around,” Chandler offered with a smile.
Neal was not expecting a fight so soon. “But my question was more limited than that,” he said, trying to get her to just answer the question. 65 a share was a statement that came from the Hewlett-Packard/ Compaq value capture team, not from the plaintiffs in this case. ” Fiorina, who had been listening with her head tilted, wearing a slightly impatient stare, blinked with disdain. “Yes, that is a document that was produced, and that is the title of the document,” she said. This cat and mouse would continue for what seemed like an eternity, as Fiorina refused to be drawn into Neal’s trap.